#Sirius decisions how to
#Sirius decisions software

Identifying and addressing strategic and tactical gaps that impact content engine performance should be one of the top priorities for CMOs and their marketing organizations in 2019 and the foreseeable future.

Unfortunately, less than 22% of B2B marketing organizations rate themselves as having advanced content engine maturity according to our 2018 State of B2B Content Study. As marketers, focusing on what needs to be done to drive content transformation is one of the most impactful ways of improving the customer experience. If you’re attending the Sirius Decisions Summit on May 5-8, see Tray.io at booth at K13 and learn how you can conquer the challenges of implementation and GTM strategy to speed up time-to-value and edge out your competitors.Demand Gen Report: The event theme this year is “seeing B2B through a new lens.” What advice would you give marketers looking to evolve their strategies and successfully change things up this year?Ĭhristine Polewarczyk: While many B2B organizations have articulated that digital transformation and customer experience optimization are high priorities, many are still patching problems in their content engines instead of looking holistically at the problems.

#Sirius decisions software

Leading CRM Copper quickly implemented dozens of software integrations requested by its customers - a job that would’ve taken its engineering team years to handle internally. Publishing leader Vox Media onboards customers 20x faster by combining integrated productivity and communications services with automation to drive efficiency. However, enterprises and rapidly-growing businesses are implementing and going to market faster with smart integration strategy. They’re too busy with onboarding, implementation, and integrating their new technology with their existing tech stack. As you might expect, companies that struggle to put their shiny new software solutions to use can’t always immediately show ROI. “Despite the continued investment in technology, ROI proves to be elusive,” Sirius Decisions reports. Part 3: Demonstrating return on investment is challenging 68% struggle to incorporate new tech into a GTM strategy. Sirius Decisions reports that the top two concerns of B2B firms regarding new technology solutions are incorporating them into a new go-to-market strategy, and properly implementing everything for everyday use.ĥ9% of B2B firms struggle with implementing new tech. Part 2: Implementation and go-to-market remain a challengeĭespite purchasing technology left and right, B2B firms struggle to actually make use of their newfound solutions. Sirius Decisions reports: “With the pressure to gain or maintain competitive advantage coupled with the continuous marketing around new technologies, organizations are investing in technology at unprecedented levels.” Other research supports this claim - Gartner, for instance, reports that the highest expenditure for marketing executives is technology solutions at 29% of their total budgets - a larger portion than they designate to anything else, including hiring new teams. Simply put, it’s a problem in three parts: Part 1: B2B tech investments are soaring

#Sirius decisions how to

(Attending the Sirius Decisions Summit on May 5-8? Visit the Tray.io booth at K13 and learn how to drive more ROI from your tech stack while implementing and going to market faster.)Īnalyst firm Sirius Decisions has identified one of the biggest gaps in business-to-business (B2B) technology today. Sirius Decisions: The biggest organizational challenges in B2B tech